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About LPL
Set a New Standard for Your Finances

Linsco / Private Ledger (LPL) was formed in 1989 through the merger of two small, but successful, brokerage firms, Linsco (established in 1968) and Private Ledger (founded in 1973). Today, LPL is America's No. 1 independent brokerage firm - with more than 4,600 registered representatives based in more than 3,000 branch offices nationwide. Financially strong and growing, LPL's total revenues have increased approximately 20% per year since 1992.  Excess net capital - a measure of LPL's solvency and ability to invest in our business and representatives - is the highest in the independent broker/dealer industry.¹

LPL's rise to prominence has been driven by a commitment to independence, excellence and the simple premise that achieving your financial goals requires:

 - Solid, unbiased advice
 - Meaningful, timely information and research
 - Easy access to value-added investments and services
 - Unparalleled customer service

Your LPL representative can deliver all of these to you thanks to support from LPL's technology, comprehensive training programs and our dedicated personnel.

As LPL moves into its fourth decade, they remain committed to leading the independent brokerage business. We continue to set the highest standards in every aspect of supporting our representatives so that they may help you realize a new standard for your financial future.

LPL Facts

LPL Financial Services Across America
Financial Services Across America
  • LPL is the number one independent broker/dealer in the nation for eight consecutive years²
  • Has over $780 million in revenue in 2002
  • Has over 4,600 affiliated financial representatives
  • Has over 3,000 branch offices in the U.S.
  • Has provided service to over 350 financial institutions
  • Has over 1000 staff members in dual headquarters in Boston and San Diego
  • Has over $45 billion invested and managed annually
  • Has over $16 billion in assets in LPL's fee-based programs
  • Has over 2.5 million trades annually
A Leading Source of Unbiased Financial Guidance

Over the past decade, LPL representatives have become a leading source of objective advice for accumulating and managing personal wealth. As experienced financial services professionals, they possess an average of 10 years of industry experience when they join our organization.

With the freedom to offer unbiased financial guidance, our representatives concentrate their energies on understanding their clients’ financial goals and offering impartial solutions to the challenges of wealth accumulation and management.

LPL provides a solid foundation for our representatives to grow successful and profitable businesses. With exceptional research and superior home office support our representatives have a greater understanding of the economy and markets; more time to evaluate financial strategies; and greater access to comprehensive information. Our representatives assimilate LPL’s capabilities into their own offices and provide customized financial solutions to help meet the needs of their clients. Their financial advice reflects LPL Financial Services’s principals: trust, honesty, dedication and independence.

Your Needs Come First

LPL offers no investment products of our own, so our representatives can devote their time and energies not to product quotas and sales goals, but to understanding your individual financial objectives. To help them meet your needs with suitable options, LPL provides access to thousands of individual securities and forms alliances with the nation's leading providers of investment and insurance products.

LPL representatives have access to the tools that help them provide high-quality, unbiased investment solutions, including comprehensive fee-based asset management accounts and a full array of nonproprietary products:

  • Mutual funds
  • Annuities and other tax-sensitive investments
  • Domestic and foreign securities
  • Direct investments
  • Insurance
  • Fee-based programs
  • Estate and Financial Planning
  • Legal 
If you prefer a more comprehensive approach, your LPL representative can formulate a personalized investment management strategy. Our fee-based asset management programs range from one that may combine mutual funds, annuities and individual securities in a single portfolio to services that allocate assets among leading institutional portfolio managers, index funds or tax-sensitive investment options. LPL representatives also have access to proprietary software for integrated estate, retirement and college planning.

Access to Top-Notch Investment Research

Because LPL offers no proprietary products and engages in no investment banking activities , we are able to provide unbiased investment recommendations that integrate a broad scope of investment products, including stocks, bonds, annuities and mutual funds.

LPL representatives can create individual investment portfolios by utilizing LPL's top-notch proprietary research on the economy and a wide variety of investment-related topics. LPL's Research Department uses state-of-the-art, technology-based tools and in-depth personal interviews to monitor open-end mutual funds.

We also conduct first-hand reviews of individual equities, develop model portfolios for five asset allocation strategies and recommend third-party mutual funds appropriate to each strategy. Most of this investment research is available to LPL representatives online via BranchLink, LPL's comprehensive Extranet.

We have developed a series of commission and fee-based asset management programs to help meet the needs of a varying client base, together with a wide range of tools and communication pieces to keep representatives and their clients apprised of developments within and across the world's capital markets.

Investorside

The Investorside Research Association certifies its members have no investment banking conflicts.

LPL Offices

More than 1,000 employees at LPL's home offices in Boston and San Diego assist our representatives with back-office functions including trade processing, compliance and legal support, marketing assistance and more.

¹ Based on previous year's revenues as reported in Financial Planning Magazine, June 1996-2003
² As reported by Financial Planning Magazine, June 1996-2003

 
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Advisory Services, Asset Management and Securities Offered Through LPL Financial, member FINRA/SIPC