Set a New Standard for Your
Finances
Linsco / Private Ledger (LPL) was formed in 1989 through the merger of two small, but
successful, brokerage firms, Linsco (established in 1968) and
Private Ledger (founded in 1973). Today, LPL is America's No. 1
independent brokerage firm - with more than 4,600 registered
representatives based in more than 3,000 branch offices
nationwide. Financially strong and growing, LPL's total revenues
have increased approximately 20% per year since 1992.
Excess
net capital - a measure of LPL's solvency and ability to invest
in our business and representatives - is the highest in the
independent broker/dealer industry.¹
LPL's rise to prominence has been driven by a commitment to
independence, excellence and the simple premise that achieving
your financial goals requires:
-
Solid, unbiased advice -
Meaningful, timely information and research -
Easy access to value-added investments and services -
Unparalleled customer service
Your LPL representative can deliver all of these to you thanks
to support from LPL's technology, comprehensive training
programs and our dedicated personnel.
As LPL moves into its fourth decade, they remain committed to
leading the independent brokerage business. We continue to set
the highest standards in every aspect of supporting our
representatives so that they may help you realize a new standard
for your financial future.
LPL Facts
LPL Financial Services Across America

- LPL is the number one independent broker/dealer in the nation
for eight consecutive years²
- Has over $780 million in revenue in 2002
- Has over 4,600 affiliated financial representatives
- Has over 3,000 branch offices in the U.S.
- Has provided service to over 350 financial institutions
- Has over 1000 staff members in dual headquarters in Boston and San Diego
- Has over $45 billion invested and managed annually
- Has over $16 billion in assets in LPL's fee-based programs
- Has over 2.5 million trades annually
A Leading Source of Unbiased Financial Guidance
Over the past decade, LPL representatives have become a leading
source of objective advice for accumulating and managing
personal wealth. As experienced financial services
professionals, they possess an average of 10 years of industry
experience when they join our organization.
With the freedom to offer unbiased financial guidance, our
representatives concentrate their energies on understanding
their clients’ financial goals and offering impartial solutions
to the challenges of wealth accumulation and management.
LPL provides a solid foundation for our representatives to
grow successful and profitable businesses. With exceptional
research and superior home office support our representatives
have a greater understanding of the economy and markets; more
time to evaluate financial strategies; and greater access to
comprehensive information. Our representatives assimilate LPL’s
capabilities into their own offices and provide customized
financial solutions to help meet the needs of their clients.
Their financial advice reflects LPL Financial Services’s
principals: trust, honesty, dedication and independence.
Your Needs Come First
LPL offers no investment products of our own, so our representatives can devote their time and energies not to
product quotas and sales goals, but to understanding your
individual financial objectives. To help them meet your needs
with suitable options, LPL provides access to thousands of
individual securities and forms alliances with the nation's
leading providers of investment and insurance products.
LPL representatives have access to the tools that help them
provide high-quality, unbiased investment solutions, including
comprehensive fee-based asset management accounts and a full
array of nonproprietary products:
- Mutual funds
- Annuities and other tax-sensitive investments
- Domestic and foreign securities
- Direct investments
- Insurance
- Fee-based programs
- Estate and Financial Planning
- Legal
If you prefer a more comprehensive approach, your LPL
representative can formulate a personalized investment
management strategy. Our fee-based asset management programs
range from one that may combine mutual funds, annuities and
individual securities in a single portfolio to services that
allocate assets among leading institutional portfolio managers,
index funds or tax-sensitive investment options. LPL
representatives also have access to proprietary software for
integrated estate, retirement and college planning.
Access to Top-Notch Investment Research
Because LPL offers no proprietary products and engages in no
investment banking activities , we are able to provide unbiased
investment recommendations that integrate a broad scope of
investment products, including stocks, bonds, annuities and
mutual funds.
LPL representatives can create individual investment
portfolios by utilizing LPL's top-notch proprietary research on
the economy and a wide variety of investment-related topics.
LPL's Research Department uses state-of-the-art,
technology-based tools and in-depth personal interviews to
monitor open-end mutual funds.
We also conduct first-hand reviews of individual
equities, develop model portfolios for five asset allocation
strategies and recommend third-party mutual funds appropriate
to each strategy. Most of this investment research is available
to LPL representatives online via BranchLink, LPL's
comprehensive Extranet.
We have developed a series of commission and fee-based asset
management programs to help meet the needs of a varying client
base, together with a wide range of tools and communication
pieces to keep representatives and their clients apprised of
developments within and across the world's capital markets.

The Investorside Research Association certifies its members have no investment banking conflicts.
LPL Offices
More than 1,000 employees at LPL's home offices in
Boston and San Diego assist our representatives with back-office
functions including trade processing, compliance and legal
support, marketing assistance and more.
¹ Based on previous year's revenues as reported in Financial
Planning Magazine, June 1996-2003
² As reported by Financial Planning Magazine, June 1996-2003
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